Aesthetics has been the single most prominent motivating factor for a patient to seek dental treatment. When a patient asks to improve the appearance of his /her teeth, we as dentists have a moral obligation to consider the biological cost in order to achieve the desirable outcome. What is the role of veneer in achieving optimal aesthetics? How do we select the best case for predictable results? We shall discuss how best to prepare the teeth, the importance of diagnostic wax-up, and the role of provisional restorations.